Most of us have received at some point an email calling us [First-Name], but a question often arises like a pop-up ad: “Is email marketing still a thing?” The short answer? A resounding yes! But, and it’s a big 'but' (no pun intended), the days of spammy emails are long gone, like dial-up internet. Let’s explore this, with a pinch of humor and a lot of insights, shall we?